Department of Business Management (MBA Programme)
ABOUT THE COURSE
MBA is a professional programme for acquiring and developing the required knowledge, skills, attitude and values to shape overall personality of a student to match the expectations of the of industry as well as society. The duration of MBA programme is two academic years consisting of Four Semesters - two semesters in each year - each semester of 14-16 weeks duration.
Students who join MBA programme shall not take -up any employment either part-time or full-time during the University academic working hours. Students who are admitted to the MBA course and who are subsequently found to be in employment during the University academic working hours anywhere in India will cease to be students of the course.
VISION
To be a premier centre for management education, to groom talents of the region to match the expectations of stakeholders in the contemporary global business environment.
MISSION
To impart quality management education through innovative pedagogy, development of soft skills, state of the art infrastructure, collaboration with stakeholders with focus on student centeredness, values and continuous knowledge up-gradation in the serene campus environment.
OBJECTIVES
- Sri C.Govind Rao – M.Sc,PGDCA – PG Head Dept of Chemistry
- To adopt innovative methods and practices in imparting Quality Management Education.
- To promote appropriate values and ethics among students.
- To focus on relationship building with stakeholders in a win-win situation.
- To undertake research and consultancy services in the long run to serve the needs of the region and beyond.
- To be a responsible citizen in promoting professional values of management.
ADMISSION PROCESS
Candidates possessing a Bachelor Degree in any discipline (Excluding B.O.I, and B.F.A) with 50% aggregate marks (45% in case of reserved categories) and qualified in ICET exam are eligible for admission to MBA programme subject to the rules and regulations of the University from time to time.
Course Structure, Hours of instruction per week and Aggregate marks
The MBA programme offers in all 28 papers consisting of 22 core papers and 6 elective papers apart from Viva-voce and project report. In addition to one foundation course and two open electives. The details of semester-wise subjects, hours of instruction per week, credits per paper are given below:
MBA COURSE STRUCTURE
| S.No |
Code Nature |
No. of Papers |
Semester |
Credits |
| 1 |
CORE |
16 @4 ppw I(5)II(5)III(3) |
IV(3) |
64 |
| 2 |
GE |
Generic Electives 4@4ppw |
III(2)IV(2 |
16 |
| 3 |
OE |
Inter Disciplinary (1+1 = 2) 2@4 ppw |
III (1) |
8 |
| 4 |
ELE |
Electives (Discipline Centric) 6 @ 4ppw |
III(3) IV(3) |
24 |
| 5 |
VIVA First Year End Viva |
|
IV |
2 |
| 6 |
|
|
|
4 |
Examination and Assessment Under Choice Based Credit System(CBCS), the candidates are awarded grades and CGPA.
Internal Assessment and Seminars There will be 20 percent marks for internal assessment and 10 percent marks for the classroom Seminars in each subject awarded.
MBA CBCS Course Structure w.e.f from 2016-17 as per the Modifications Suggested by the PG BOS on 19-06-2017
MBA – I Semester
| S.No |
Course No |
Title |
| 1 |
MB401 |
Management and Organization Theory |
| 2 |
MB102 |
Accounting for Managers |
| 3 |
MB103 |
Statistics for Managers |
| 4 |
MB104 |
Information Technology for Managers |
| 5 |
MB105 |
Marketing Management |
| 6 |
MB106 |
Generic Elective – I
- Business Environment – I(a) (Or)
- Entrepreneurship Development – I (b)
|
| 7 |
MB107 |
Generic Elective – II
- Managerial Economics – II(a) (Or)
- Communication Skills – II(b)
|
MBA – II Semester
| S.No |
Course No |
Title |
| 1 |
MB201 |
Human Resource Management` |
| 2 |
MB202 |
Financial Management |
| 3 |
MB203 |
Management Accounting |
| 4 |
MB204 |
Operations Research |
| 5 |
MB205 |
Business Research Methodology |
| 6 |
MB206 |
Generic Elective – III
- Business Ethics –III(a)(Or)
- Retail Management – III(b)
|
| 7 |
MB207 |
Generic Elective – IV
- Business Analytics using Excel – IV(a) (Or)
- Customer Relationship Management – IV(b)
|
| 8 |
MB208 |
First Year End Viva
|
MBA-III Semester
| S.No |
Course No |
Title |
| 1 |
MB301 |
Organization Behavior |
| 2 |
MB302 |
Strategic Management |
| 3 |
MB 303 |
Managerial Communication |
| 4 |
MB304 |
Interdisciplinary Courses |
| 5 |
Group – A: Human Resource Management |
|
| 6 |
MB305A |
Human Resource Development |
| 7 |
MB306A |
Labour Laws |
| 8 |
e-Business Or Business Law |
|
| 9 |
MB307A |
Organization Development |
| 10 |
MB305 MB306 MB307 |
Discipline Specific Elective I One elective group from |
| 11 |
Group- B: Marketing Management |
|
| 12 |
MB305B |
Consumer Behaviour |
| 13 |
MB306B |
Advertising & Sales Management |
| 14 |
MB307B |
Product & Brand Management |
| 15 |
Group-C: Financial Management |
|
| 16 |
MB307C |
Corporate Taxation & Planning |
| 17 |
Group – D: Systems Management |
|
| 18 |
MB305D |
Relational Database Management |
| 19 |
MB306D |
Management of Software Projects/Enterprise Resource Planning(ERP)/System Analysis and Design |
| 20 |
MB307D |
Enterprise Resource Planning(ERP) |
MBA-IV Semester
| S.No |
Course No |
Title |
| 1 |
MB401 |
Operations Management |
| 2 |
MB402 |
International Business |
| 3 |
MB403 |
Creativity and Innovations |
| 4 |
MB404A |
Project Report |
| 5 |
MB404B |
Project Viva-voce |
| 6 |
MB405 |
Inter-Disciplinary Elective II |
| 7 |
MIS MB406B |
Services Marketing |
| 8 |
MB406 MB407 MB408 |
Discipline-Specific Electives |
| 9 |
Group-A: Human Resource Management |
|
| 10 |
MB406A |
Management of Industrial Relations |
| 11 |
MB407A |
Compensation Management |
| 12 |
MB408A |
Strategic Human Resource Management |
| 13 |
Group-B: Marketing Specialization |
|
| 14 |
MB407B |
Rural Marketing |
| 15 |
MB408B |
Supply Chain Management |
| 16 |
Group-C: Finance Specialization |
|
| 17 |
MB406C |
International Financial Management |
| 18 |
MB407C |
Strategic Financial Management |
| 19 |
MB408C |
Financial Derivatives |
| 20 |
Group-D: Systems Management |
|
| 21 |
MB406D |
Artificial Intelligence |
| 22 |
MB407D |
Data Communications and |
| 23 |
MB408D |
Data Mining and Data Warehousing |
Pedagogy used
- Lecture method
- Case Study methods
- Simulations
- Group Discussion.
- Seminar presentations.
- Quizzes.
- Industry interactions
- Field Trips.
- Role Playing.
- Management Games.
- Assignments.
FACULTY LIST
| S.No |
NAME |
DESIGNATION |
| 1 |
Prof . K Raji Reddy |
M.Com, M.Phil,Ph.D. |
| 2 |
Prof. M. Subramanya Sarma |
M.Com, Ph.D |
| 3 |
Dr. S Mahender kumar |
M.Com, MBA, PGDFM, Ph.D |
| 4 |
Dr. P.Sugunakar Reddy |
MBA, M.Com,Ph.D |
| 5 |
Dr. D Prem Kumar |
MBA, M.Com, Ph.D |
| 6 |
Dr. Ch. Suresh Chandra |
MBA, M.Phil, Ph.D |
| 7 |
Dr.P.Ramesh Babu |
MBA, Ph.D |
| 8 |
Dr. P. Ajith Kumar |
MBA,M.Com, B.Ed, Ph.D, |
| 9 |
Dr. B. Chandrakala Naik |
M.Com., MBA, Ph.D |
| 10 |
Mr.A.Rajin kumar |
MBA, M.Sc (Psychology), (Ph.D) |
| 11 |
Mr.B Kishore |
MBA , M.Com, (Ph.D) |
| 12 |
Ms. G Pushkala |
MBA |
| 13 |
Ms. T. Anusha |
MBA, LLB |
| 14 |
Mr. Ch Prashanth |
MBA, M.Com, PGDBM, (Ph.D) |
| 15 |
Mr. M Venugopal |
MBA,M.Com |
| 16 |
Mr. A Cheralu |
MBA, M.Com, (Ph.D) |
| 17 |
Ms. T Sandhya Rani |
MBA,M.Com, (Ph.D) |
| 18 |
Mr. G Kalpana |
M.Com |
| 19 |
Mr. Ch. Karuna |
MBA |
| 20 |
Ms. V Aswini |
MBA |
| 21 |
Mr. Ashish Singh Thakur |
MBA |
